To promote the launch of My Dad the Bounty Hunter, our Netflix partners asked for a game show. So, we made one up and pitted influencer fathers and their kids against each other in three different challenges. We put them in an old-school gym and gave them drones, modded toys, and shopping carts. Think '90s kids competition shows or nighttime carnival games.

Our art and design departments worked alongside contracted crafters to create an array of true-to-show set pieces. And after eight weeks, more than 20 people had planned, built, shot, and delivered a YouTube video on par with TV production quality.