Channel 24 is untethered to any one audience or musical style. Another Planet Entertainment's Sacramento venue is for everyone and every genre. So, when we walked into this branding project, we asked everyone to dig deep. All together, we launched into an interactive brainstorming session (kind of like a virtual playground for discovery). It's where we unearthed a two-by-two personality matrix defined by four characteristics: classic, refined, contemporary, and energetic.

Our designers got to fast-tracking three visual brand systems for the client to pick from. The chosen brand, a mix of classic and refined, sophisticatedly nods to the colors, text, and displays from audio equipment. Lead designer Brady Comerford used an adaptable superfamily font for her text-forward brand system. It's supported by a typeface resembling the engraved labels on a mixing board. A VFD screen's luminescent colors and black background inspired the color system. For the logo design, Brady referenced APE venues like The Independent, The Greek Theatre, and the Bill Graham Civic Auditorium. Its uncomplicated functionality has the look of old stereo labels and cassette packaging.

Channel 24's resulting visual identity balances timelessness and modernity, approachability and refinement, authenticity and versatility.